Press Release | Mike Rougeux Named New Executive Director at Bend Endurance Academy

Bend, OR – As of August 2020, Mike Rougeux of Bend, Oregon has been named Executive Director of the Bend Endurance Academy (BEA) by the organization’s governing board. 

Ellen Grover, BEA Board President stated that, “Mike’s operational and safety focus have been instrumental in BEA navigating the disruptions of the past year and have set the organization up for continuing success in the future”. 

“Mike has created a culture within our climbing team that sets a precedent on community over competition, determination over talent, and passion over performance. I look forward to seeing him apply these principles to the entirety of the Bend Endurance Academy”, says Brady Kendrick, Assistant Climbing Director and Climbing Coach. 

Lisa Capicchioni, BEA Bookkeeper and parent of a nationally ranked BEA climber added that, “Mike’s outstanding professionalism, honesty, kindness, and ability to make true connections with the athletes he coaches will translate to leveraging positive community relationships, growth, and expansion for BEA”. Rougeux’s passion for outdoor recreation and captivating presence in the Bend community will provide BEA with increased opportunities for young adults and children to develop in sports that immerse their life. His goals as new Executive Director include increasing scholarship and tuition assistance programs so youth are not limited by financial means. Rougeux shared, “Throughout my 8 years working at BEA, I can see the special role BEA plays in the community by creating more engagement through young adults and children being involved.” He also emphasized that… 

“BEA is not just a parent partner, we emphasize child development by offering kids a unique set of skills they can use throughout their life”

Lastly, Rougeux wants to improve coaches’ development so they can nurture the pathways for young athletes to reach where they want to be. 

Rougeux graduated from Johnson State College where he earned a BA in Adventure Education and Wilderness Leadership, and an AAS Degree in Park and Recreation Management from SUNY Delhi. Additionally, Rougeux has worked with youth in this setting for over 25 years where he coached multiple youth climbers as members of the US National Climbing Team and served as a Regional Coordinator for USA Climbing. 

For more information about the Bend Endurance Academy or the selection of Mike Rougeux as Executive Director, please contact Ellen Grover at 541-410-3231 or via email at To contact Mr. Rougeux directly, email 

About Bend Endurance Academy: 

The Bend Endurance Academy is a 501(c)3 non-profit organization based in Central Oregon with a mission to promote healthy living through active, outdoor experiences. We emphasize teamwork, inclusion, personal growth, and community responsibility. 

Founded in 2009, the Bend Endurance Academy currently features development programs for youth and juniors in Rock Climbing, Cycling, and Nordic Skiing. In 2019, more than 900 people participated in our programs and participants ranged in age from 4-74 years of age. 

The Academy operates in the Deschutes National Forest under a Special Use Permit from the US Forest Service and in partnership with the Bend Rock Gym, Meissner Nordic and many local businesses. 

For more information, please visit Mission: 

The Bend Endurance Academy promotes healthy living through active, outdoor experiences. All programs offered emphasize teamwork, inclusion, personal growth, and community responsibility. 


A world with active, inspired and more engaged people.


Donating money to the Academy is a great way to support our mission and vision. Our programs charge tuition but we do not turn children away because of what they can afford. We run a very lean company with low overhead and use our resources efficiently. Business sponsorships, fundraisers and events are important for our success, but it is still individual donors — our families — who give the most! 

Individuals: Individuals may make tax-deductible donations because we are a 501(c)3 non-profit organization. We also accept gear donations like bicycles, skis and other sport equipment that we use as loaners or provide to kids in need. 

Businesses: Businesses may sponsor the Academy, our vans, uniforms or one of our events.